Variety Style design Based on fashion
Variety Style design Based on fashions use brick-and-mortar stores as primary modes of
operation. Major types of store-based retailers include department
stores, specialty stores, category killers, discount stores, off-price
stores, outlet stores, and boutiques.
A department store is a large-scale retail unit that carries a wide and
in-depth assortment of merchandise that is classified into section
divisions by product type and brand name. While department stores
originated in downtown areas of major cities in the nineteenth century,
with the advent of car travel and suburban flight, they came to be
located in regional malls and have a typical size of between 100,000 and
200,000 square feet (930-1860 square meters). Merchandise quality,
pricing, and customer service (sales help, credit card, and delivery)
range from average to quite high.
Accordingly, department stores target
consumers with household incomes that are at least average. Two types of
department store are commonly noted: the full-line department store and
the specialized department store. Full-line department stores such as
Macy's and Marshall Field's carry both hard goods (such as furniture,
housewares, and home electronics) and soft goods (apparel, accessories,
and bedding). Except for Sears, most full-line department stores no
longer offer major appliances. Specialized department stores or
limited-line department stores restrict their inventories rather than
carry full lines. For example, Saks Fifth Avenue, Neiman Marcus, and
Nordstrom focus on apparel and wearable accessories and may not carry
lines such as furniture and home electronics. Other merchants emphasize
jewelry and home furnishings, such as Fortunoff.
Discount stores offer customers broad assortments of merchandise,
limited services, and low prices. Discount stores are also referred to
full-line dis-count stores or discount department stores. For their
commonly recognizable huge retail format, discount stores are also
referred to as big box retailers.
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